ARTFORCE / SEO + CONTENT STRATEGY
Improving a nonprofit’s digital presence by strengthening SEO, clarifying its message, and helping audiences better understand its mission.
The challenge.
ArtForce had meaningful work, talented artists, and an important mission, but needed a stronger digital foundation to help audiences discover and understand its impact.
The opportunity was improving how the organization communicated online through clearer storytelling, stronger content structure, and better search visibility.
Building a stronger digital foundation.
Built digital content, graphics, and visual assets that translated ArtForce’s mission into clearer communication across social channels and online platforms.
Turning artist stories into audience connections.
Produced artist features and editorial content that highlighted creative voices while creating stronger connections between audiences, artists, and ArtForce’s mission.
Improving search visibility and discoverability.
Optimized website content, improved page structure, and refined messaging to make information easier to discover while strengthening organic search visibility.
Creating a more consistent digital experience.
Supported website updates and content improvements that helped visitors better understand programs, initiatives, and ways to engage with the organization.
Google Rankings
Branded search terms
Keywords ranking
in Google's Top 3
Tracked in Semrush
New Keyword Rankings
Improved through SEO optimization
Visibility Growth
Improved organic presence
across branded search terms
IMPACT
SEO Growth
Improved search visibility by earning Top 3 Google rankings for branded search terms while expanding organic keyword visibility through SEO optimization.
Search Visibility
Improved search visibility with 12 tracked keywords appearing in Google’s Top 3 positions through Semrush position tracking.
Keyword Expansion
Improved keyword visibility through website content updates, search targeting, and audience-focused messaging.
Content Strategy
Created social media content, graphics, and digital assets that communicated ArtForce programs, artist features, and organizational updates.
Brand Storytelling
Developed editorial stories and artist features that highlighted creative voices while strengthening connections between audiences and the organization’s mission.
DIGITAL STORYTELLING
Creating stories beyond the screen.
Video concepts and digital storytelling assets created to help ArtForce communicate artist stories, programs, and community impact.
Artist storytelling content developed to highlight creative voices and strengthen audience connection.
Digital communication content created to share ArtForce programs and organizational updates.
Short-form storytelling designed to connect audiences with ArtForce’s mission.
Creative assets developed to support nonprofit storytelling and digital communication.
THE WORK
Turning nonprofit stories into digital experiences.
A collection of ArtForce’s content strategy, search optimization, artist storytelling, social media campaigns, and digital communication assets.
Content strategy, storytelling, and SEO improvements created to help ArtForce communicate its mission and reach new audiences.
The result.
ArtForce became easier to discover, easier to understand, and better positioned to communicate its mission online.
By connecting SEO optimization with stronger storytelling and clearer digital communication, the organization improved search visibility while creating a stronger foundation for audience engagement.