ABOUT / THE THINKING BEHIND THE WORK
I ended up in marketing because I’ve always been curious about why people choose one thing over another - what makes an idea feel clear, relevant, or worth paying attention to.
My work sits between growth marketing, product marketing, and content strategy. I help brands translate what they mean to say into something people immediately understand.
I’ve worked across apps, nonprofits, editorial projects, and lifecycle systems - using research, positioning, content, and testing to help brands reach the people they’re actually trying to speak to.
The through‑line is simple: understand the audience first, then build everything else around that.
Good marketing isn’t about saying more. It’s about making the right thing clearer.
SKILLS
Growth Marketing
Testing ideas, analyzing performance, improving acquisition and engagement.
Product Marketing
Positioning products, understanding audiences, building clearer product stories.
Content Strategy
Developing campaigns, editorial content, and messaging that resonates.
Brand Strategy
Researching audiences, refining positioning, strengthening brand direction.
Audience Development
Growing audiences, improving engagement, creating strategies that help people connect with brands.
TOOLS
Creative
Adobe Creative Cloud • Figma • Canva
Analytics
GA4 • SEMrush • Meta Ads Manager • TikTok Ads Manager
Marketing
Mailchimp • HubSpot • Salesforce • SalesLoft
BACKGROUND
Marketing, strategy, and understanding people.
I studied marketing at Western Governors University, focusing on how people make decisions, how messages shape perception, and how strategy helps ideas find the right audience.
Before moving into strategy, I worked in sales and account development, where I learned how people evaluate decisions, respond to messaging, and build trust with brands.
OUTSIDE OF MARKETING
I’m usually exploring photography, design, old technology, and the corners of the internet where new ideas start quietly before they become obvious.